Acosta Explores the "Mobile-ization" of Grocery Shopping and Acceleration Caused by COVID-19
With more than 260 million people now using smartphones in the U.S., it's no surprise that grocery shopping is becoming an increasingly mobile experience, which has only been accelerated by the COVID-19 pandemic. Research released in The Mobile-ization of Grocery Shopping report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — provides insight into how and why consumers are "mobile-izing" when it comes to grocery shopping.
"Smartphones have grown to become a huge part of daily life, so it's only natural that retailers and shoppers are connecting this technology with the grocery buying experience," said Colin Stewart, Executive Vice President, Business Intelligence at Acosta. "We saw...
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