U.S. Restaurant Chain Customer Transaction Declines Stabilize at -9% Compared to Year Ago in October
Customer transaction declines at major U.S. restaurant chains held steady at -9% every week in October compared to same weeks year ago, reports The NPD Group. Quick service restaurant chains, which have been able to leverage their off-premises operations during the pandemic, also stabilized transaction declines at -9% throughout the month. Full service restaurant chains, which are more heavily reliant on dine-in services, saw transaction declines fluctuate from -16% in the first week of October to -14% in the last full week of the month, according to NPD’s CREST® Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 75 quick service, fast casual, midscale, and casual dining chains representing 53% of the commercial restaurant traffic in U.S...
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