Tyson Foods Expands Raised & Rooted Brand to Europe
Tyson Foods, Inc. (NYSE: TSN) today announced the European launch of its plant-based protein brand, Raised & Rooted™. This is the first expansion of the Raised & Rooted brand outside the U.S., in the brand’s pursuit to be the most loved alternative protein brand in the world.
“We’re thrilled to be launching Raised & Rooted in Europe, where there is a growing number of consumers who are adopting flexible diets,” said Brett Van de Bovenkamp, president of Tyson Foods Europe. “Our unique capabilities in R&D and innovation, combined with our international footprint and infrastructure makes us..."
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