Impossible Burger Debuts in Canadian Grocery Stores
Impossible Foods is making its plant-based burger available to home chefs in Canada in nearly 600 Sobeys Inc. banner stores beginning this week, including Sobeys, Foodland, Safeway, Thrifty Foods, IGA, IGA Extra, and the retailer’s online home delivery platform, Voilà by Sobeys.
Sobeys is the exclusive retailer of the Impossible Burger until February 2021, at which point the product will be available to purchase in all of Sobeys 1,500 family of stores across Canada.
“We are proud to be the first national retailer to bring Impossible Foods to Canada,” said Paul MacLeod, Vice President, Merchandising at Sobeys Inc. “We are always looking to find innovative products to keep...
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