Consumers Begin to Venture Back Out to Eat with Cost in Mind
As we enter the eighth month of the coronavirus pandemic, there is some good news for the foodservice industry. According to Datassential, consumers have begun to venture back out to eat a little more. In a recent report, Datassential found that only 26% of consumers said they were using restaurants less to save money, down from 38% when asked the same question in April. However, Americans remain value conscious as ever, and find ways to keep their average spend in line with tighter budgets, which means paying close attention to prices.
To help consumers pressured to maintain a budget, Datassential suggests the food industry must make the value proposition transparent and compelling. Consumers will accept...
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