Burger King CMO, Fernando Machado, Talks Plant-Based Burgers at the 2020 Urner Barry ECGPS
During our second day of packed content and industry leading insights at Urner Barry’s Executive Conference and Global Protein Summit, participants were fortunate to hear from Chief Marketing Officer, Fernando Machado of Restaurant Brands International, which operates popular quick service restaurant (QSR) brands like Burger King, Tim Hortons, and Popeyes. Leading with a presentation on how QSRs have navigated the global COVID-19 pandemic, Machado was asked to comment on how consumer demand behavior has shifted between the Impossible Whopper, traditional beef Whopper, and chicken sandwiches.
Reinforcing Burger King’s commitment to monitoring how consumers preferences evolve and shift, Machado affirmed, “Our demand for beef burgers is there and continues to grow. The traditional Whopper is still, by far...
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