Agricultural Consultant Michelle Klieger Breaks Down the Needs and Wants of Today's Consumer
For decades, agriculture’s mantra has been to provide safe and affordable food. This dual-mandate resulted in a highly concentrated and specialized agricultural system that constantly improves efficiency and increases output throughout the supply chain. With this yardstick, agriculture has achieved its goal. In developed countries, food is widely available and takes up a smaller percentage of the average household budget than ever before. Yet, it’s too soon for agriculture to declare victory.
To maximize the food production system, resiliency and optimization were sacrificed...
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