Technomic Analyzes Wendy's Breakfast Performance
In a recent analysis, Technomic used its Ignite Consumer tool to look at how Wendy's breakfast performed amid several challenges. Wendy's has had a long experience with testing breakfast menu items, dating back to the 1980s. From adding and removing breakfast items at different locations and trying out omelets on the menu, this daypart has represented an ongoing battle for the quick service chain.
In March 2020, Wendy's launched a new campaign focused on breakfast and started to spread the word with a Twitter war. The breakfast battle started with a tweet calling out McDonald's, who did not respond. Wendy's then followed up...
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