New Study Finds Many Americans Going Plant-Based for Breakfast
Over half of Americans are eating fewer animal products since the COVID-19 pandemic began and nearly six in 10 find themselves transitioning to a more flexitarian, or semi-vegetarian diet, citing health as their top reason for making the change, according to a new survey conducted by market research firm OnePoll. The poll of 2,000 adults was commissioned by Eat Just, Inc., a company that applies cutting-edge science and technology to create sustainable foods, ahead of Better Breakfast Month, observed annually in September.
Nearly 60% of respondents in the national general population survey said they “strongly agree” or “somewhat agree” when asked whether their eating habits were increasingly shifting to plant-based, with 39% of participants 18-25 years old and 23% of participants 26-41 years old stating that...
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