Incogmeato Launches Partnership with Postmates to Bring a One-Bite Challenge to Plant-Based Skeptics
To celebrate National Burger Day on Aug. 27, Incogmeato by MorningStar Farms is issuing a simple challenge to flexitarian eaters in Dallas and Denver, and Twitter users nationwide – give Incogmeato's plant-based burger just one bite.
Sixty percent of Americans want to eat more plant-based but hesitate due to fears it won't taste as good as meat. Incogmeato is attempting to reassure flexitarians that its line of plant-based burgers, brats, sausage and chik'n nuggets look, cook and taste just like the real thing. To make overcoming first bite fears easy, Incogmeato is...
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