U.S. Restaurant Chain Transaction Declines Improve Into Single-Digits for the First Time Since March
In the week ending August 16, customer transaction declines at major restaurant chains improved into the single-digits after 21 weeks of double-digit declines, reports The NPD Group.
Customer transactions were down 9% in week ending August 16 compared to year ago, a 35-point gain from the steepest decline of 44% in week ending April 12, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for...
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