NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion

Consumer spending on Halloween is expected to reach $13.5 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure maintains the strong spending level of last year’s record $13.1 billion and reflects consumers’ continued enthusiasm for the holiday.

“Consumers continue to make Halloween a spending priority, but they are also approaching the season with affordability in mind,” NRF Vice President of Industry and Consumer Insights Allison Zeller said. “For more than two decades...

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