Lightlife Announces 'Clean Break' Campaign
Lightlife, owned by Greenleaf Foods, SPC, is making a clean break from its competition. The plant-based meat category is surging, with sales up 91% in the past year. Growing demand and research showing rising concern among consumers about the ingredients in their food have inspired Lightlife to ensure people know exactly what they’re eating.
Earlier this year, Lightlife announced changes to its product portfolio, including reformulating its...
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