Food and Beverage E-Commerce Sales Growing Rapidly but Still Small
Even prior to the coronavirus pandemic, online sales of food and beverages in the U.S. have been growing rapidly and totaled about $17 billion in 2018. They are forecast to increase 32% per year through 2023, according to Packaged Facts in the report U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era.
Yet, while e-commerce sales are growing rapidly, they still represent a very small percentage—about 4%—of total food and beverage sales.
The impact of online sales varies by food category, ranging from less than 1% to 3% of sales. Coffee and tea sell the best, while dairy and juices...
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