U.S. Quick Service Restaurant Chains Drive Customer Transaction Declines in Week Ending July 12
Total customer transactions at major U.S. restaurant chains declined by 14% in the week ending July 12 versus year ago, compared to 11% in the prior week. Quick service restaurant (QSR) chains drove the decline, decelerating 4-points to 13% year-over-year while full service restaurant (FSR) chains improved declines by 3-points to 26% year-over-year.
A reversal from last week when FSRs drove the declines and QSRs fueled the improvement in declines, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 75 quick service, fast casual, midscale, and casual dining chains representing...
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