JUST Egg to Debut at Select Retailers in Canada this Fall

Eat Just, Inc., announced that its award-winning plant-based egg will be coming to Whole Foods Market and select Walmart stores in Canada this fall. Canada is one of the most requested markets for the product, which has been a breakout success in retail and foodservice channels in the United States since its nationwide launch last year.

The newly released fluffy, folded format, will be marketed as JUST Plant Egg in Canada. It will be sold as a box of four in the frozen aisle at Whole Foods Market in Toronto, Vancouver, Victoria and Ottawa, and at more than 100 Walmart stores coast-to-coast. Additional on-shelf details will be announced at a later date.

In the U.S., sales of the toaster-ready product have surged since April, and it is now the #1 frozen breakfast entrée by velocity in the Natural Channel, according to...

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