NCBA CEO Colin Woodall Responds to Burger King #CowsMenu Campaign
The following statement was provided by Colin Woodall, CEO of the National Cattlemen's Beef Association:
"Members of the National Cattlemen’s Beef Association are disappointed by the release of Burger King’s #CowsMenu campaign. The nation’s burger restaurants can, and many of them do, play a vital role in helping improve beef’s sustainability and reducing its environmental footprint. Unfortunately, Burger King has chosen a different path, relying on kitschy imagery that misrepresents basic bovine biology – cattle emissions come from burps, not farts – and on the potential impact of a single ruminant nutrition study that was...
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