U.S. Quick Service Restaurant Chains Fuel Improvement in Customer Transaction Declines
Customer transactions at major U.S. restaurant chains declined by 10% in the week ending July 5 compared to same period year ago, an improvement over last week’s decline of 14%, reports The NPD Group. All of the improvement in the week sources to major quick service restaurant chains (QSRs) where customer transaction declines improved by 4-points from the prior week’s decline of 13% versus year ago.
Full service restaurants (FSRs) continued to struggle in the week with customer transactions down 30% compared to year ago, a 5-point decline from the prior week, according to NPD’s CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for...
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