Mintel: A Quarter of British Millennials Say COVID-19 has Made a Vegan Diet More Appealing
The prospect of a diet packed with chickpeas, lentils, and quinoa appears to be more tempting as of late, as new research from Mintel reveals that a quarter (25%) of young British Millennials (aged 21-30) say that the COVID-19 pandemic has made a vegan diet more appealing.
These plant-loving Millennials are not alone, as the research reveals that a vegan diet is proving more attractive to over one in ten (12%) of all Brits, rising to almost a quarter (22%) of Londoners, since the start of the pandemic.
This comes as Mintel research indicates there is a strong belief in the healing power of plants, as half of Brits (51%) believe plant/botanical ingredients (eg herbs, spices) can have...
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