Plant-Based Food Makers’ Mouths Water Amid Meat Shortages

Plant-based food makers are racing to fill in for missing cuts in supermarket meat cases, after the coronavirus disrupted operations at meatpacking plants.

Companies like Beyond Meat Inc., Impossible Foods Inc. and Tofurky Co. say they are ramping up production, discounting their plant-based meat alternatives to appeal to more consumers and expanding into more stores—sometimes at the request of grocery chains that are running short of staple meat products.

“This is a peak moment for trial potential among regular meat eaters,” said Pat Brown, Impossible Foods’s chief executive.

The pandemic has upended the $213 billion U.S. meat industry, forcing industry giants including...

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