While Total U.S. Restaurant Traffic Declines by 22% in March, Digital and Delivery Orders Jump
March is supposed to come in like a lion and leave like a lamb, but with 97% of U.S. restaurants impacted by mandated dine-in closures by mid-March, the month left like an angry lion for America’s foodservice industry. Restaurant traffic declined by 22% in the month compared to same month year ago, but a testament to the U.S. consumers’ want for someone other than themselves to make their meals, digital restaurant orders increased by 63% and delivery by 67% in March, reports the NPD Group.
Visits to quick service restaurants (QSR), many of which already had off-premise operations, like carry-out and drive-thru, in place prior to the dine-in closures, decreased by...
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