Consumers Remain Skeptical but Hopeful as States Begin to Reopen
Now that states are beginning to reopen non-essential businesses, consumers are once again expressing feelings of excitement, fear, and uncertainty. Often, these feelings are informed by their view on how the health crisis compares to the economic one. According to a recent report by Datassential, restaurants can still find ways to address that tension through service and outreach that emphasizes community building.
The data shows that concern about the coronavirus has plateaued. With cases still growing in some locations and no major breakthroughs have been made on the testing front, almost 60% of Americans are...
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