Butterball Launches New Premium Snacking Line
Over the past two years, Butterball emphasized a renewed focus on innovation in the turkey space with a newly created Innovation team to focus solely on new product development and identifying unmet consumer needs in the turkey space.
“There has been a significant demographic shift in recent years and the buying power of younger consumers means companies have to be constantly innovating to adapt to the changing demands and desires,” said Jeff Mundt, Butterball vice president of research & development and innovation. “It’s an exciting time to be innovating for a storied brand like...
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