Nielsen: New Shoppers and Nuanced Category Sales will Drive Holiday Shopping
This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board.
But the omnichannel landscape is far from settled, no matter which lens you view it through. With consumers demonstrating disloyalty at historic levels, and with still significant untapped growth in the online space, retailers and manufacturers across the consumer packaged goods (CPG) landscape have...
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