McDonald’s to Acquire Apprente, an Early Stage Leader in Voice Technology
McDonald’s Corporation (MCD) announced today an agreement to acquire Apprente, an early stage leader in voice-based, conversational technology. The agreement marks another bold step in advancing employee and customer facing innovations while further strengthening McDonald’s technology capabilities. The announcement comes after extensive exploration with several parties, including evaluating Apprente’s solutions in McDonald’s test restaurants.
Apprente was founded in 2017 in Mountain View, California, to create voice-based platforms for complex, multilingual, multi-accent and multi-item conversational ordering. In McDonald’s restaurants, this technology is expected to allow for faster, simpler and more accurate order taking at the Drive Thru with future potential to incorporate into mobile ordering and kiosks.
“Building our technology infrastructure and digital capabilities are fundamental to our Velocity Growth Plan and enable us to meet rising expectations from our customers, while...
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