Domino's Invests in Rebrand ( And Stuffed-Crust Pizza ) to Keep Diners Coming
Domino's Pizza hopes its first rebrand in 13 years will help it sell more pizzas, wings and cheesy bread as Americans pull back on eating out.
The world's largest pizza chain last month revamped its look to feature brighter and black-and-gold boxes, a new jingle and a thicker font, called "Domino's Sans." The changes are rolling out now as other updates at the chain -- such as its first stuffed-crust pizza and a partnership with DoorDash -- are boosting sales...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.