Amazon Continues to Change the Face of Retail with Prime Day
According to the NPD Group, more than half of Amazon Prime members plan to purchase products from Amazon during the Prime Day shopping event on July 15th and 16th. While retailers including Target and Walmart are following Amazon's lead with deals of their own during these dates, only 15 percent of these consumers intend to shop at both Amazon and other retailers.
When surveyed, 70 percent of Amazon Prime members reported to look for deals in advance of Prime Day, and nearly two-thirds are doing so to get an idea of what they wish to buy ahead of time. This planning includes comparing prices with other retailers, with nearly a quarter of consumers purchasing items elsewhere if a lower price is found prior to Prime Day. However, those that do not shop on Prime Day, 69 percent, claim...
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