Chili’s Is Popular Again, and It’s Working to Stay That Way
Chili's Grill & Bar is packing in diners with help from viral social-media posts showcasing its take on mozzarella sticks and other menu items. Now, the chain is taking steps to keep customers coming back regardless of which way the online popularity winds blow, especially as casual-dining restaurants overall have struggled.
Becoming a social-media darling isn't the only factor behind Chili's resurgence. Parent company Brinker International has spent the past two years working to revive Chili's image and improve its operations. It has also revamped the...
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