The New Black Friday? Prime Day's Halo Effect Spans Beyond Gadgets (And Amazon Itself)
Remember when shopping was primarily a chore? If you’re a Millennial, you might never have thought this way, but it really wasn’t that long ago that shopping was more of a task than an experience—let alone something to look forward to.
Historically, Black Friday was the year’s sole shopping experience. Today, however, the abundance of choice, access and creative marketing give brands and retailers all the ammunition they need to inspire consumers to shop at any time they choose...
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