Domino’s Delivers Real-Time Pizza Location
Domino’s Pizza is creating transparency in the store-to-consumer supply chain.
The pizza chain is piloting a test of GPS-enabled delivery driver tracking in 27 corporate stores in Phoenix, Arizona. Customers who order from one of these stores can track the location of their order and driver via a map from the order confirmation page on the Domino’s site or the Domino's app.
Customers receive an estimated delivery time and can opt into SMS text notifications that let them know when their order is about two minutes away. The tracking feature also provides optional navigation and one-touch customer callback capabilities to delivery drivers. In addition, store managers have a driver-tracking screen that will show where all of their drivers are out on the road...
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