Acosta Report Finds Multicultural Americans are Reshaping US Grocery
With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta expects multicultural shoppers will continue to have significant influence on the grocery shopping experience. Research released today in the first-ever Multicultural The Why? The Behind The Buy™ from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — provides insight into the preferences of U.S. Hispanic, African American and Asian American shoppers.
"The growing multicultural population will drastically impact the grocery industry, and we have already noticed key differences between ...
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