Beef + Lamb New Zealand Launches Multi-Million Dollar U.S. Branding Campaign

New Zealand grass-fed, pasture-raised beef and lamb is praised by chefs, retailers and consumers all over the world. Thanks to growing U.S. market demand, Beef + Lamb New Zealand, which represents New Zealand's beef and sheep farmers, is launching an integrated marketing campaign in partnership with leading retail brands to educate consumers on the benefits of grass-fed meat from New Zealand, under the Taste Pure Nature origin brand. The multi-faceted program will launch first in California with online display and video ads, social media, public relations and a bespoke website with information and recipe inspiration.

The campaign will launch with retail-leading brand partners including, The Lamb Company™, the largest North American supplier of lamb and its flagship brand, New Zealand Spring Lamb™, First Light™ and its renowned ...

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