Meal Kit Model Meets Retail Reality
As meal kit operators have increasingly turned to retail distribution, such partnerships have appeared to be a potential path to success for the troubled meal kit segment.
The captive base of frequent shoppers that supermarkets attract addresses one of the biggest challenges subscription-based meal kit companies have encountered — attracting and retaining customers.
But transferring the online meal kit operating model to the brick-and-mortar merchandising format requires a different approach to the meal kit business, from sourcing to ingredient preparation to marketing, said Sean Butler, managing director at supply chain consultancy LIDD.
Butler had been with Purple Carrot when that meal kit company partnered with Whole Foods to begin ...
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