This Week in Retail: Staggering Super Bowl Spending
Wings Steal the Show as Ad Prices Fall 15% from the Three-year Average
After a stale and uneventful retail month in January, we have finally made it to the first major buying occasion of 2019: The Super Bowl—and grocers can’t wait.
Americans intend to spend an average $14.8 billion this year for the Super Bowl, according to the National Retail Federation. The total amount is down from last year’s $15.3 billion, primarily because fewer people plan to watch the game – 182.5 million this year compared with 188.5 million last year. The overall spending is still the third-highest on record. Even more impressive considering this figure was just $8.9 billion in 2010.
“Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food...
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