Organic Sales Continue to Outpace Previous Years—Nielsen
While organic products have been available for decades in the U.S. fast-moving consumer goods (FMCG) industry, they’ve become more accessible than ever in the last few years. Despite this growing popularity, organic products are not necessarily a fad. Sales of organic FMCG haven’t waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that’s here to stay.
While it shouldn’t come as a surprise to hear about the prominence of organic products, it might be interesting to learn that sales continue to outpace previous years. In fact, they now account for more than $21 billion in sales and are up nearly 9% in dollars and 8% in units. And at a time when the FMCG industry overall has experienced flat volume consumption, this growth is...
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