Full-service Restaurants Look to Bounce Back and Establish New Growth Strategies for Future Success
The full-service segment—and casual dining in particular—has faced numerous challenges over the past several years, but cautious optimism is emerging as some turnaround efforts gain traction. Technomic’s 2018 Future of FSR Consumer Trend Report finds that while the segment isn’t out of the woods, increased emphasis on value, off-premise sales, alcohol and memorable away-from-home experiences is helping the category move in the right direction.
“Following a year in which the total unit count for Top 500 casual-dining chains declined 1.5%, some brands are starting to see positive signs at the unit level,” explains Charles Winship, senior research analyst at Technomic. “As the segment’s turnaround continues, efforts will turn to cultivating sustainable, long-term growth strategies that avoid the issues that led to casual dining’s downturn to begin with, such as weak value propositions, an oversupply of restaurants and failing to evolve with consumers’ dining habits.”
Key takeaways from the report include...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.