Slim Chickens Adds Non-Traditional Growth to Global Strategy

Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, has enjoyed organic growth since taking the brand from co-founder Tom Gordon’s garage to its first location two miles from the University of Arkansas in 2003. Now, as Slim Chickens has grown to more than 75 locations in 14 states and spread its wings to the United Kingdom and Kuwait, the brand has expanded its growth strategy to non-traditional locations. This fall, Slim Chickens will come full circle and open a location in Donald W. Reynolds Razorback Stadium at the University of Arkansas and Boone Pickens Stadium at Oklahoma State University, as well as Orland Square Mall near Chicago and opening soon in the Kuwait International Airport

“Growth in non-traditional locations will play a big role in our growth strategy this year and beyond,” said Sam Rothschild, Chief Operating Officer for Slim Chickens. “It’s such a good opportunity for us to be able to connect our brand emotionally to another experience that is highly emotional, like a football game. Our hope is that fans of these teams will now associate our brand with these incredible teams and raise our brand awareness in these key markets...

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