Buffalo Wild Wings® Kicks off the 2018 Football Season with First-of-Its-Kind Partnership & New Creative Campaign
Kicking off Sunday, September 9 and running through the end of the regular season on December 30, Buffalo Wild Wings announced a new partnership with DraftKings for a custom game that is exclusively available in all Buffalo Wild Wings restaurants this 2018 football season. Alongside the DraftKings partnership, the brand is revealing a new advertising campaign, titled “Escape to Football”. A football-focused menu will debut September 6 and include $5 and up offerings on specialty food and beverage rounding out a unique experience for guests.
“As America’s largest sports bar, millions of fans spend their game days at Buffalo Wild Wings each week,” said Paul Brown, Chief Executive Officer, Inspire...
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