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U.S. Consumers’ Desire to Use Food as Medicine is Evidenced by Emerging Superfoods

While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices.

Younger adults, ages 18-24, are particularly interested in using foods to improve their health. Last year young adults chose foods and beverages with healthy profiles for 19 percent of their meals and in-between snacks. For example, nine percent of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45 percent more likely to...

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Aug 15 8:15 AM, General News



The Superfoods Market will Register a CAGR of Almost 17% by 2023

The strong distribution network and omnichannel presence of superfood manufacturers are one of the key factors expected to trigger the market's growth in the forthcoming years. Vendors are focusing on strengthening their distribution network with retailers and e-commerce partners for catering the rapidly increasing demand for superfoods globally. In addition, several vendors are also focusing on expanding their retail presence to the convenience stores and foodservice outlets. The vendors are also strengthening their partnership with e-commerce providers for selling more products online, this will propel the demand for superfoods during the forecast period. Analysts have predicted that the superfoods market will register a CAGR of almost 17% by 2023...

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May 3 12:46 PM, General News




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Foodmarket, a specialized media offering from Urner Barry, is the premier source of market news for the food industry.

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