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COVID-19 has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers 

With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.

The premise of omnichannel shopping certainly wasn’t borne out of the COVID-19 pandemic, but the global health crisis has dramatically elevated consumers’ use of both on- and offline channels in tandem, whether for click-and-collect, contactless delivery or an array of other fulfillment options. And across consumer groups, online channels have become the most critical shopping resources for...

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Oct 14 8:25 AM, General News



U.S. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects

A much more discerning grocery shopper is emerging in the wake of initial widespread panic-buying sparked by COVID-19 this past spring that led consumers to disregard prices and stock up on products and ingredients required to prepare the entirety of their family meals at home. Retailers and their trading partners responded as rapidly as possible to the sudden spikes in demand by pulling back on promotional efforts and focusing on their supply chains to keep up, which led to higher prices on 64% of more than 500 grocery store categories.

The short-term result? FMCG sales shot up $77.9 billion across all U.S. channels for the 52 weeks ended Sept. 12, 2020, translating to year-over-year growth of 9.3%. While this lift was astounding for the retail industry, it’s time for stakeholders to...

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Sep 30 8:21 AM, General News


The Consumer Confidence Index Increased in September 

The Conference Board Consumer Confidence Index increased in September, after declining in August. The Index now stands at 101.8 (1985=100), up from 86.3 in August. The Present Situation Index – based on consumers' assessment of current business and labor market conditions – increased from 85.8 to 98.5. The Expectations Index – based on consumers' short-term outlook for income, business, and labor market conditions – increased from 86.6 in August to 104.0 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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Sep 30 8:21 AM, General News


The Consumer Confidence Index Decreased in August 

The Conference Board Consumer Confidence Index decreased in August, after declining in July. The Index now stands at 84.8 (1985=100), down from 91.7 in July.

The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased sharply from 95.9 to 84.2.

The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – declined from 88.9 in July to 85.2 this month...

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Aug 26 8:26 AM, General News


Consumer Confidence Index Decreased in July

The Conference Board Consumer Confidence Index decreased in July, after increasing in June. The Index now stands at 92.6 (1985=100), down from 98.3 in June. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – improved from 86.7 to 94.2. However, the Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – decreased from 106.1 in June to 91.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers...

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Jul 29 8:22 AM, General News


The Consumer Confidence Index Increased in June

The Conference Board Consumer Confidence Index increased in June, after virtually no change in May. The Index now stands at 98.1 (1985=100), up from 85.9 in May. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – improved from 68.4 to 86.2. The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – increased from 97.6 in May to 106.0 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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Jul 1 8:25 AM, General News


Nielsen: Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Reopen 

Even though the year is almost half over, it’s just now starting to feel like a new year in parts of the U.S., as many states have allowed certain non-essential businesses like restaurants, movie theaters and retail stores to re-open in at least some capacity. We know, however, that many Americans plan to play it safe as businesses come back online rather than immediately jumping back into pre-lockdown behaviors. That’s why companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.

The rise in CPG purchases (both on and offline) has been well documented throughout the lockdown period, but we have yet to see how consumers approach visiting non-essential businesses once they’re open again...

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Jun 3 8:09 AM, General News


Consumer Confidence Index Stabilizes in May

The Conference Board Consumer Confidence Index held steady in May, following a sharp decline in April. The Index now stands at 86.6 (1985=100), up from 85.7 in April. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – declined from 73.0 to 71.1. However, the Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – improved from 94.3 in April to 96.9 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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May 27 8:15 AM, General News


Still Concerned About COVID-19, U.S. Consumers Will Want More from Convenience Stores

Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant as stay-at-home restrictions are lifted.

Last November, Nielsen forecasted that the U.S. convenience channel would grow faster than all other offline channels over the next five years. When we look at the importance of proximity to our homes and the desire among many to avoid large crowds, convenience stores have the ability to write their own future. To do so, they need to embrace the opportunity to expand beyond categories traditionally expected from the channel. Baking staples, for example, aren’t common on the shelves at most C-stores, but...

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May 19 8:08 AM, General News


Consumer Confidence Index Weakened Significantly in April

The Conference Board Consumer Confidence Index deteriorated further in April, following a sharp decline in March. The Index now stands at 86.9 (1985=100), down from 118.8 in March. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – also declined considerably, from 166.7 to 76.4. However, the Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – improved from 86.8 in March to 93.8 this month.

“Consumer confidence weakened significantly in April, driven by a severe deterioration in current conditions,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The 90-point drop in the Present Situation Index, the largest on record, reflects the sharp contraction in...

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Apr 29 8:19 AM, General News


Pantries Padded with Produce as North Americans Prepare for the COVID-19 Long Haul

Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we’ve seen this year will likely continue for the foreseeable future. While the health and immune-boosting properties of fresh produce have brought growth to the category, many consumers have sought frozen and pantry-friendly fruits and vegetables much more than they did before the outbreak.

But many pre-outbreak behaviors and tendencies will likely stay in the rearview mirror as communities hunker down at home in efforts to mitigate further spread of COVID-19. Overall, it’s left many consumers fearful that the worst has yet to come in terms of...

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Apr 21 8:16 AM, General News


Consumer Confidence Index Declined Sharply in March

The Conference Board Consumer Confidence Index declined sharply in March, following an increase in February. The Index now stands at 120.0 (1985=100), down from 132.6 in February. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased from 169.3 to 167.7. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – declined from 108.1 last month to 88.2 this month.

“Consumer confidence declined sharply in March due to a deterioration in the short-term outlook,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The Present Situation Index remained relatively strong, reflective of an economy that was on solid footing, and prior to the recent surge in unemployment claims. However...

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Apr 1 8:17 AM, General News


Asian Consumers Are Rethinking How They Eat Past COVID-19 

Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of the global pandemic.

The study, the first in a wave of Nielsen explorations underway across 74 markets, indicates that consumers in Chinese mainland, Hong Kong, South Korea, Malaysia and Vietnam will rethink and re-prioritize the place eating at home has in their lives. In Chinese mainland, 86% said they would eat at home more often than before the outbreak. In other markets, a similar trend was observed with 77% of consumers in Hong Kong planning to eat at home more often than...

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Mar 31 8:17 AM, General News


Emerging Consumer Demands Lead to Increasing Role of In-Store Technology 

According to Nielsen, brick and mortar retail may be preparing for a resurgence. Consumer demands are pointing to an increasing role of technology in stores. Investments in in-store technology spiked nearly 60% to $3.7 billion in 2019. Research also forecasts that digital natives will open another 850 physical stores by 2023.

Trends for fast-moving consumer goods may follow, as consumers have never been more receptive to technology than they are currently. Approximately 64% of consumers claim their lives are getting busier, providing...

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Mar 19 8:22 AM, Urner Barry


Nielsen: Opportunity Looms to Chinese Retailers Despite Epidemic Outbreak

Nielsen closely tracked the latest developments in the retail industry and released the report titled "COVID-19 is a Challenge, but also an Opportunity, for China's Retail Industry."

The research involves key retail companies and over 10,000 traditional grocery stores, and offers in-depth analysis of the retailers' challenges and responses to the outbreak, as well as the changes and opportunities the sector will face once the epidemic is over.

The outbreak of the novel coronavirus epidemic at the beginning of 2020 has adversely influenced China's retail industry, especially the brick-and-mortar retailers. But some retailers, who got well prepared and...

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Mar 9 9:55 AM, General News


Nielsen: "Pandemic Pantries" Pressure Supply Chain Amid Coronavirus Fears

Consumers around the world are actively stockpiling emergency supplies as concerns grow that the Novel Coronavirus (COVID-19) could become a worldwide pandemic. They’re also starting to think beyond emergency items, such as basic foodstuffs, including canned goods, flour, sugar and bottled water. Concerns are having a ripple effect into non-food essentials as well. In the U.S., sales of supplements, fruit snacks and first aid kits, for example, are all on the rise.

Nielsen’s initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to...

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Mar 5 8:21 AM, General News


Consumer Confidence Index Increased Slightly in February

The Conference Board Consumer Confidence Index improved slightly in February, following an increase in January. The Index now stands at 130.7 (1985=100), up from 130.4 in January. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased from 173.9 to 165.1. However, the Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased from 101.4 last month to 107.8 this month.

“Consumer confidence improved slightly in February, following an increase in January,” said Lynn Franco, Senior Director of Economic Indicators. “Despite the decline in the Present Situation Index, consumers continue to view current conditions quite favorably. Consumers’ short-term expectations improved, and when coupled with solid employment growth, should be...

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Feb 26 8:23 AM, General News


Nielsen: It's Time to Think Omnichannel Shopper, Not Just Omnichannel 

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.

As online capabilities have grown, the industry has largely concentrated on developing capabilities to facilitate shopping from all angles. The companies that now have those infrastructures in place are well-poised for success. That’s because at the end of 2019, more than 54 million U.S. households had transitioned to true omnichannel shoppers. That’s up 14% from just two years earlier, and it means that it’s time to put the consumer—not the channel—at the center of the equation.

It’s possible that some market observers might have—not too long ago—believed that shopping would largely migrate online. Today, that mindset would most certainly be...

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Feb 25 9:58 AM, General News


Consumer Confidence Index Increased in January

The Conference Board Consumer Confidence Index increased in January, following a moderate increase in December. The Index now stands at 131.6 (1985=100), up from 128.2 (an upward revision) in December. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 170.5 to 175.3. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased from 100.0 last month to 102.5 this month.

“Consumer confidence increased in January, following a moderate advance in December, driven primarily by a more positive assessment of the current job market and...

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Jan 29 8:23 AM, General News


Consumer Confidence Index Dipped in December

The Conference Board Consumer Confidence Index decreased marginally in December, following a slight increase in November. The Index now stands at 126.5 (1985=100), down from 126.8 (an upward revision) in November. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 166.6 to 170.0. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – decreased from 100.3 last month to 97.4 this month.

“Consumer confidence declined marginally in December, following a slight improvement in November,” said Lynn Franco, Director of Economic Indicators at The Conference Board. “While consumers’ assessment of current conditions improved, their expectations declined, driven primarily by...

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Jan 2 8:24 AM, General News


Nielsen: Top 5 Factors that Impacted Online Grocery Businesses in 2019 

As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise.

This push-and-pull between the consumer packaged goods (CPG) industry’s brick-and-mortar foundation and e-commerce growth engine didn’t lure shoppers completely out of stores but encouraged them to dabble. Considering three-fourths of American adults buy both online and offline, grocers can better activate the levers to meet consumers where they are and encourage grocery shopping on their e-commerce platforms.

Understanding the factors that drove shoppers online purchase decisions in 2019 will help...

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Dec 24 8:13 AM, General News


Nielsen: Bridging the Gap to Better Eating in America 

Americans want to eat healthfully. And it’s this intention to eat better that should serve as a guide for food and beverage companies into 2020 and beyond.

We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real. And the smartest companies are dialed into the nature of human behavior. They’re evolving and maneuvering to bridge the gap between what people want and what stands in the way of following through on those wants. If consumers have an intent to change, even at a subconscious or subliminal level, marketers need to do everything they can to...

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Dec 16 9:40 AM, General News


Nielsen Releases Report on American Consumers' Eating Habits 

There’s room to grow for companies trying to win with healthy foods in America. The billions in sales growth from fresh foods (+$4.6 billion), organics (+$925 million) and foods that support plant-based diets (+982 million) can often be mistaken as signs of health-food saturation. But the reality is, consumers aren’t eating as well as they’d like to. And that’s an opportunity for growth in consumer packaged goods (CPG).

The gap between intention to eat better and action isn’t from lack of trying. Nearly all (99% of) Americans have purchased a low-fat food or beverage item this year, but households only do so about twice a month. Similarly, U.S. homes are only buying...

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Dec 12 8:17 AM, General News


Nielsen Identifies Unique Sustainability Opportunities to Foster Trust with Consumers

More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact. This increasingly vocal majority could translate to big opportunities for brands that manage to effectively communicate the sustainability of their products.

In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers’ attitudes toward a cohort of sustainable attributes across 13 product categories. We found that across the consumer packaged goods (CPG) industry, consumers prioritize “environmentally friendly” and “recycled packaging” as...

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Nov 27 9:33 AM, General News


Consumer Confidence Index Declined Slightly in November

The Conference Board Consumer Confidence Index decreased in November, following a slight decline in October. The Index now stands at 125.5 (1985=100), down from 126.1 in October. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased from 173.5 to 166.9. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased from 94.5 last month to 97.9 this month.

“Consumer confidence declined for a fourth consecutive month, driven by a softening in consumers’ assessment of current business and employment conditions,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The decline in the Present Situation Index suggests that economic growth in the final quarter of 2019 will remain weak. However...

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Nov 27 8:21 AM, General News


Nielsen: New Shoppers and Nuanced Category Sales will Drive Holiday Shopping 

This holiday season is one of extremes—featuring both amplified challenges and opportunities for every retailer and brand. The challenges are plain to see: A later-than-usual Thanksgiving means fewer post-feast shopper moments, and a heightened omnichannel chess match around an array of expedited, reduced-cost and free delivery models raises the stakes across the board.

But the omnichannel landscape is far from settled, no matter which lens you view it through. With consumers demonstrating disloyalty at historic levels, and with still significant untapped growth in the online space, retailers and manufacturers across the consumer packaged goods (CPG) landscape have...

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Nov 26 8:18 AM, General News


Nielsen: 7 Important Factors that will Shape the Future of Convenience Retail 

Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency. Convenience stores, however, are no longer just competing against other convenience store players. Channels are blurring and C-stores now compete with an array of players that include: quick serve restaurants, smaller formats of grocery and mass and drugstores that are increasingly focusing efforts on fresh and fresh prepared/grab-and-go offerings. Additionally, digital transformation and the consumer’s growing desire for frictionless retail has raised the bar for convenience retailers and their approach to technology adoption.

As a new decade of convenience retail unfolds, these are seven important factors that will shape the future of the convenience industry as we know it...

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Nov 22 8:27 AM, General News


Nielsen Releases Retail Trends for 2020 and Beyond

When considering consumers' demands and combining them with advances in technology, it comes as no surprise that 2020 will represent an inflection point for trust and transparency, causing successful manufacturers and retailers to leverage tools such as artificial intelligence to put consumer concerns first. Nielsen has peered into the future for U.S. manufacturers and retailers, claiming that the next retail revolution is on the horizon, forever shifting how consumers will search for and purchase items.

According to Nielsen, consumers will place increased pressure on manufacturers to produce locally, import fewer goods, and keep costs down. The report states that 48% of consumers feel that local ingredients, manufacturing, or...

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Nov 1 12:17 PM, Urner Barry


The Consumer Confidence Index Edged Down in October

The Conference Board Consumer Confidence Index decreased marginally in October, following a decline in September. The Index now stands at 125.9 (1985=100), down from 126.3 in September. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 170.6 to 172.3. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – declined from 96.8 last month to 94.9 this month.

“Consumer confidence was relatively flat in October, following a decrease in September,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The Present Situation Index improved, but Expectations weakened slightly as consumers expressed some concerns about business conditions and...

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Oct 30 8:21 AM, General News




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