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U.S. Consumer Confidence Up Sharply Again in April

The Conference Board Consumer Confidence Index rose sharply again in April, following a substantial gain in March. The Index now stands at 121.7 (1985=100), up from 109.0 in March. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—soared from 110.1 to 139.6. The Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—rose moderately, from 108.3 last month to 109.8 in April.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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Apr 28 8:34 AM, General News



The Consumer Confidence Index Surged in March

The Conference Board Consumer Confidence Index surged in March to its highest reading in a year, after a modest increase in February. The Index now stands at 109.7 (1985=100), up from 90.4 in February. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—climbed from 89.6 to 110.0. The Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—also improved, from 90.9 last month to 109.6 in March.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was March 19.

“Consumer Confidence increased to its highest level since the onset of the pandemic in March 2020,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “Consumers’ assessment of current conditions and their short-term outlook...

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Apr 5 8:26 AM, General News


REPORTER: Working From Home Could Signal New Trends in Egg Consumption

This article was originally featured in the Spring 2021 Edition of Urner Barry's Reporter magazine.

2020 is a year that will undoubtedly live forever in the minds of those who endured its many trials, conjuring ruminations of toilet paper shortages, driveby birthday celebrations, and our collective fascination with “Joe Exotic,” a mullet-wearing zookeeper. But as the adage goes, “this too shall pass.” And as we turn the page to 2021...

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Mar 25 8:38 AM, Urner Barry


The Consumer Confidence Index Improved in February

The Conference Board Consumer Confidence Index improved again in February, after increasing in January. The Index now stands at 91.3 (1985=100), up from 88.9 in January. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—climbed from 85.5 to 92.0. However, the Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—fell marginally, from 91.2 last month to 90.8 in February.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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Feb 25 8:30 AM, General News


The Consumer Confidence Index Improved in January

The Conference Board Consumer Confidence Index improved moderately in January, after decreasing in December. The Index now stands at 89.3 (1985=100), up from 87.1 in December. However, the Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased from 87.2 to 84.4. The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – increased from 87.0 in December to 92.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and...

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Jan 27 8:23 AM, General News


The Consumer Confidence Index Declined in December

The Conference Board Consumer Confidence Index declined in December, after decreasing in November. The Index now stands at 88.6 (1985=100), down from 92.9 in November. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased sharply from 105.9 to 90.3. However, the Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – increased from 84.3 in November to 87.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around...

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Dec 23 8:23 AM, General News


COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S. 

The COVID-19 pandemic has democratized e-commerce for all types of consumers, and over 18 million CPG buyers (and counting) in the U.S. have flooded the online space since March. Online shoppers have been mirroring their purchasing within the channel to their constantly shifting, pandemic-related needs and are becoming further entrenched in their shopping behaviors.

But not all online engagement leads to an online purchase. For many, online channels are a key means to compare prices, research new products and find physical stores, giving way to...

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Dec 22 8:20 AM, General News


China’s Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19

China’s rebound from COVID-19 has been unique. It came faster and with more demonstrable economic tailwinds for the economy than other markets. But it has also been a bellwether that has helped point to consumer behaviors elsewhere that have inevitably followed China’s lead. An example is the rebalancing of retail playing out around the world.

Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal. Though different to other markets, China helps us understand...

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Dec 18 7:33 AM, General News


COVID-19 Impacts the Turkey Market this Thanksgiving 

As coronavirus restrictions continue to impact our daily lives, it seems the holidays will be no exception. Retail and foodservice attempted to adapt to these unprecedented changes this Thanksgiving, by promoting deals with smaller birds or meals that feature turkey items instead of a whole bird.

Restaurants like Denny’s brought back its family-style Turkey and Dressing Dinner Pack, which included a carved turkey breast and sides portioned for four people. Cracker Barrel added multiple holiday meal options to the menu, with Thanksgiving meal offerings that serve...

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Dec 2 8:22 AM, Urner Barry


The Consumer Confidence Index Decreased in November

The Conference Board Consumer Confidence Index declined in November, after remaining relatively flat in October. The Index now stands at 96.1 (1985=100), down from 101.4 (an upward revision) in October. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased slightly from 106.2 to 105.9. The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – declined from 98.2 in October to 89.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and...

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Nov 25 8:25 AM, General News


Nielsen Analyzes U.S. Store Locations Benefiting the Most During COVID-19 

In cities across America, the face of grocery and household shopping has changed dramatically this year. Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the consumer packaged goods (CPG) industry.

Many of the top-performing stores across the nation have emerged in areas that haven’t historically shared the spotlight of strategic focus for companies. With signs of growing staying power, these changes are...

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Nov 24 8:21 AM, General News


Billions in Consumer Spending Are Shifting as COVID-19 Forces Widespread Retail Disruption

Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift.

The changes are effectively shifting the balance of power in the grocery segment. Some stores that were once the biggest sales contributors are now seeing sales declines while those that may have been...

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Nov 24 8:20 AM, General News


Nielsen: Thanksgiving Highlights COVID-19 Divide 

In a year unlike any other, even Thanksgiving is not immune to polarization in the U.S.

As we confront ever-rising COVID-19 cases and physical and financial restraints, this year’s Thanksgiving festivities will look and feel drastically different, depending on location, generation and the financial impact of the pandemic. Yet from online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

Americans are almost perfectly split on whether they’re planning to...

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Nov 23 8:16 AM, General News


The Consumer Confidence Index Decreased Slightly in October

The Conference Board Consumer Confidence Index declined slightly in October, after increasing sharply in September. The Index now stands at 100.9 (1985=100), down from 101.3 in September. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 98.9 to 104.6. However, the Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – decreased from 102.9 in September to 98.4 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers...

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Oct 28 8:28 AM, General News


COVID-19 has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers 

With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.

The premise of omnichannel shopping certainly wasn’t borne out of the COVID-19 pandemic, but the global health crisis has dramatically elevated consumers’ use of both on- and offline channels in tandem, whether for click-and-collect, contactless delivery or an array of other fulfillment options. And across consumer groups, online channels have become the most critical shopping resources for...

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Oct 14 8:25 AM, General News


U.S. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects

A much more discerning grocery shopper is emerging in the wake of initial widespread panic-buying sparked by COVID-19 this past spring that led consumers to disregard prices and stock up on products and ingredients required to prepare the entirety of their family meals at home. Retailers and their trading partners responded as rapidly as possible to the sudden spikes in demand by pulling back on promotional efforts and focusing on their supply chains to keep up, which led to higher prices on 64% of more than 500 grocery store categories.

The short-term result? FMCG sales shot up $77.9 billion across all U.S. channels for the 52 weeks ended Sept. 12, 2020, translating to year-over-year growth of 9.3%. While this lift was astounding for the retail industry, it’s time for stakeholders to...

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Sep 30 8:21 AM, General News


The Consumer Confidence Index Increased in September 

The Conference Board Consumer Confidence Index increased in September, after declining in August. The Index now stands at 101.8 (1985=100), up from 86.3 in August. The Present Situation Index – based on consumers' assessment of current business and labor market conditions – increased from 85.8 to 98.5. The Expectations Index – based on consumers' short-term outlook for income, business, and labor market conditions – increased from 86.6 in August to 104.0 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

Full Story »
Sep 30 8:21 AM, General News




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