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The Consumer Confidence Index Declined in December

The Conference Board Consumer Confidence Index declined in December, after decreasing in November. The Index now stands at 88.6 (1985=100), down from 92.9 in November. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased sharply from 105.9 to 90.3. However, the Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – increased from 84.3 in November to 87.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around...

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Dec 23 8:23 AM, General News



COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S. 

The COVID-19 pandemic has democratized e-commerce for all types of consumers, and over 18 million CPG buyers (and counting) in the U.S. have flooded the online space since March. Online shoppers have been mirroring their purchasing within the channel to their constantly shifting, pandemic-related needs and are becoming further entrenched in their shopping behaviors.

But not all online engagement leads to an online purchase. For many, online channels are a key means to compare prices, research new products and find physical stores, giving way to...

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Dec 22 8:20 AM, General News


China’s Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19

China’s rebound from COVID-19 has been unique. It came faster and with more demonstrable economic tailwinds for the economy than other markets. But it has also been a bellwether that has helped point to consumer behaviors elsewhere that have inevitably followed China’s lead. An example is the rebalancing of retail playing out around the world.

Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal. Though different to other markets, China helps us understand...

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Dec 18 7:33 AM, General News


COVID-19 Impacts the Turkey Market this Thanksgiving 

As coronavirus restrictions continue to impact our daily lives, it seems the holidays will be no exception. Retail and foodservice attempted to adapt to these unprecedented changes this Thanksgiving, by promoting deals with smaller birds or meals that feature turkey items instead of a whole bird.

Restaurants like Denny’s brought back its family-style Turkey and Dressing Dinner Pack, which included a carved turkey breast and sides portioned for four people. Cracker Barrel added multiple holiday meal options to the menu, with Thanksgiving meal offerings that serve...

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Dec 2 8:22 AM, Urner Barry


The Consumer Confidence Index Decreased in November

The Conference Board Consumer Confidence Index declined in November, after remaining relatively flat in October. The Index now stands at 96.1 (1985=100), down from 101.4 (an upward revision) in October. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased slightly from 106.2 to 105.9. The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – declined from 98.2 in October to 89.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and...

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Nov 25 8:25 AM, General News


Nielsen Analyzes U.S. Store Locations Benefiting the Most During COVID-19 

In cities across America, the face of grocery and household shopping has changed dramatically this year. Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the consumer packaged goods (CPG) industry.

Many of the top-performing stores across the nation have emerged in areas that haven’t historically shared the spotlight of strategic focus for companies. With signs of growing staying power, these changes are...

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Nov 24 8:21 AM, General News


Billions in Consumer Spending Are Shifting as COVID-19 Forces Widespread Retail Disruption

Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift.

The changes are effectively shifting the balance of power in the grocery segment. Some stores that were once the biggest sales contributors are now seeing sales declines while those that may have been...

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Nov 24 8:20 AM, General News


Nielsen: Thanksgiving Highlights COVID-19 Divide 

In a year unlike any other, even Thanksgiving is not immune to polarization in the U.S.

As we confront ever-rising COVID-19 cases and physical and financial restraints, this year’s Thanksgiving festivities will look and feel drastically different, depending on location, generation and the financial impact of the pandemic. Yet from online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

Americans are almost perfectly split on whether they’re planning to...

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Nov 23 8:16 AM, General News


The Consumer Confidence Index Decreased Slightly in October

The Conference Board Consumer Confidence Index declined slightly in October, after increasing sharply in September. The Index now stands at 100.9 (1985=100), down from 101.3 in September. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 98.9 to 104.6. However, the Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – decreased from 102.9 in September to 98.4 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers...

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Oct 28 8:28 AM, General News


COVID-19 has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers 

With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.

The premise of omnichannel shopping certainly wasn’t borne out of the COVID-19 pandemic, but the global health crisis has dramatically elevated consumers’ use of both on- and offline channels in tandem, whether for click-and-collect, contactless delivery or an array of other fulfillment options. And across consumer groups, online channels have become the most critical shopping resources for...

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Oct 14 8:25 AM, General News


U.S. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects

A much more discerning grocery shopper is emerging in the wake of initial widespread panic-buying sparked by COVID-19 this past spring that led consumers to disregard prices and stock up on products and ingredients required to prepare the entirety of their family meals at home. Retailers and their trading partners responded as rapidly as possible to the sudden spikes in demand by pulling back on promotional efforts and focusing on their supply chains to keep up, which led to higher prices on 64% of more than 500 grocery store categories.

The short-term result? FMCG sales shot up $77.9 billion across all U.S. channels for the 52 weeks ended Sept. 12, 2020, translating to year-over-year growth of 9.3%. While this lift was astounding for the retail industry, it’s time for stakeholders to...

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Sep 30 8:21 AM, General News


The Consumer Confidence Index Increased in September 

The Conference Board Consumer Confidence Index increased in September, after declining in August. The Index now stands at 101.8 (1985=100), up from 86.3 in August. The Present Situation Index – based on consumers' assessment of current business and labor market conditions – increased from 85.8 to 98.5. The Expectations Index – based on consumers' short-term outlook for income, business, and labor market conditions – increased from 86.6 in August to 104.0 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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Sep 30 8:21 AM, General News


The Consumer Confidence Index Decreased in August 

The Conference Board Consumer Confidence Index decreased in August, after declining in July. The Index now stands at 84.8 (1985=100), down from 91.7 in July.

The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased sharply from 95.9 to 84.2.

The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – declined from 88.9 in July to 85.2 this month...

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Aug 26 8:26 AM, General News


Consumer Confidence Index Decreased in July

The Conference Board Consumer Confidence Index decreased in July, after increasing in June. The Index now stands at 92.6 (1985=100), down from 98.3 in June. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – improved from 86.7 to 94.2. However, the Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – decreased from 106.1 in June to 91.5 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers...

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Jul 29 8:22 AM, General News


The Consumer Confidence Index Increased in June

The Conference Board Consumer Confidence Index increased in June, after virtually no change in May. The Index now stands at 98.1 (1985=100), up from 85.9 in May. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – improved from 68.4 to 86.2. The Expectations Index – based on consumers’ short-term outlook for income, business, and labor market conditions – increased from 97.6 in May to 106.0 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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Jul 1 8:25 AM, General News


Nielsen: Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Reopen 

Even though the year is almost half over, it’s just now starting to feel like a new year in parts of the U.S., as many states have allowed certain non-essential businesses like restaurants, movie theaters and retail stores to re-open in at least some capacity. We know, however, that many Americans plan to play it safe as businesses come back online rather than immediately jumping back into pre-lockdown behaviors. That’s why companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.

The rise in CPG purchases (both on and offline) has been well documented throughout the lockdown period, but we have yet to see how consumers approach visiting non-essential businesses once they’re open again...

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Jun 3 8:09 AM, General News


Consumer Confidence Index Stabilizes in May

The Conference Board Consumer Confidence Index held steady in May, following a sharp decline in April. The Index now stands at 86.6 (1985=100), up from 85.7 in April. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – declined from 73.0 to 71.1. However, the Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – improved from 94.3 in April to 96.9 this month.

The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was...

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May 27 8:15 AM, General News


Still Concerned About COVID-19, U.S. Consumers Will Want More from Convenience Stores

Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant as stay-at-home restrictions are lifted.

Last November, Nielsen forecasted that the U.S. convenience channel would grow faster than all other offline channels over the next five years. When we look at the importance of proximity to our homes and the desire among many to avoid large crowds, convenience stores have the ability to write their own future. To do so, they need to embrace the opportunity to expand beyond categories traditionally expected from the channel. Baking staples, for example, aren’t common on the shelves at most C-stores, but...

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May 19 8:08 AM, General News


Consumer Confidence Index Weakened Significantly in April

The Conference Board Consumer Confidence Index deteriorated further in April, following a sharp decline in March. The Index now stands at 86.9 (1985=100), down from 118.8 in March. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – also declined considerably, from 166.7 to 76.4. However, the Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – improved from 86.8 in March to 93.8 this month.

“Consumer confidence weakened significantly in April, driven by a severe deterioration in current conditions,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The 90-point drop in the Present Situation Index, the largest on record, reflects the sharp contraction in...

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Apr 29 8:19 AM, General News


Pantries Padded with Produce as North Americans Prepare for the COVID-19 Long Haul

Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we’ve seen this year will likely continue for the foreseeable future. While the health and immune-boosting properties of fresh produce have brought growth to the category, many consumers have sought frozen and pantry-friendly fruits and vegetables much more than they did before the outbreak.

But many pre-outbreak behaviors and tendencies will likely stay in the rearview mirror as communities hunker down at home in efforts to mitigate further spread of COVID-19. Overall, it’s left many consumers fearful that the worst has yet to come in terms of...

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Apr 21 8:16 AM, General News


Consumer Confidence Index Declined Sharply in March

The Conference Board Consumer Confidence Index declined sharply in March, following an increase in February. The Index now stands at 120.0 (1985=100), down from 132.6 in February. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased from 169.3 to 167.7. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – declined from 108.1 last month to 88.2 this month.

“Consumer confidence declined sharply in March due to a deterioration in the short-term outlook,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The Present Situation Index remained relatively strong, reflective of an economy that was on solid footing, and prior to the recent surge in unemployment claims. However...

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Apr 1 8:17 AM, General News


Asian Consumers Are Rethinking How They Eat Past COVID-19 

Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of the global pandemic.

The study, the first in a wave of Nielsen explorations underway across 74 markets, indicates that consumers in Chinese mainland, Hong Kong, South Korea, Malaysia and Vietnam will rethink and re-prioritize the place eating at home has in their lives. In Chinese mainland, 86% said they would eat at home more often than before the outbreak. In other markets, a similar trend was observed with 77% of consumers in Hong Kong planning to eat at home more often than...

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Mar 31 8:17 AM, General News


Emerging Consumer Demands Lead to Increasing Role of In-Store Technology 

According to Nielsen, brick and mortar retail may be preparing for a resurgence. Consumer demands are pointing to an increasing role of technology in stores. Investments in in-store technology spiked nearly 60% to $3.7 billion in 2019. Research also forecasts that digital natives will open another 850 physical stores by 2023.

Trends for fast-moving consumer goods may follow, as consumers have never been more receptive to technology than they are currently. Approximately 64% of consumers claim their lives are getting busier, providing...

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Mar 19 8:22 AM, Urner Barry


Nielsen: Opportunity Looms to Chinese Retailers Despite Epidemic Outbreak

Nielsen closely tracked the latest developments in the retail industry and released the report titled "COVID-19 is a Challenge, but also an Opportunity, for China's Retail Industry."

The research involves key retail companies and over 10,000 traditional grocery stores, and offers in-depth analysis of the retailers' challenges and responses to the outbreak, as well as the changes and opportunities the sector will face once the epidemic is over.

The outbreak of the novel coronavirus epidemic at the beginning of 2020 has adversely influenced China's retail industry, especially the brick-and-mortar retailers. But some retailers, who got well prepared and...

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Mar 9 9:55 AM, General News


Nielsen: "Pandemic Pantries" Pressure Supply Chain Amid Coronavirus Fears

Consumers around the world are actively stockpiling emergency supplies as concerns grow that the Novel Coronavirus (COVID-19) could become a worldwide pandemic. They’re also starting to think beyond emergency items, such as basic foodstuffs, including canned goods, flour, sugar and bottled water. Concerns are having a ripple effect into non-food essentials as well. In the U.S., sales of supplements, fruit snacks and first aid kits, for example, are all on the rise.

Nielsen’s initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to...

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Mar 5 8:21 AM, General News


Consumer Confidence Index Increased Slightly in February

The Conference Board Consumer Confidence Index improved slightly in February, following an increase in January. The Index now stands at 130.7 (1985=100), up from 130.4 in January. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – decreased from 173.9 to 165.1. However, the Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased from 101.4 last month to 107.8 this month.

“Consumer confidence improved slightly in February, following an increase in January,” said Lynn Franco, Senior Director of Economic Indicators. “Despite the decline in the Present Situation Index, consumers continue to view current conditions quite favorably. Consumers’ short-term expectations improved, and when coupled with solid employment growth, should be...

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Feb 26 8:23 AM, General News


Nielsen: It's Time to Think Omnichannel Shopper, Not Just Omnichannel 

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.

As online capabilities have grown, the industry has largely concentrated on developing capabilities to facilitate shopping from all angles. The companies that now have those infrastructures in place are well-poised for success. That’s because at the end of 2019, more than 54 million U.S. households had transitioned to true omnichannel shoppers. That’s up 14% from just two years earlier, and it means that it’s time to put the consumer—not the channel—at the center of the equation.

It’s possible that some market observers might have—not too long ago—believed that shopping would largely migrate online. Today, that mindset would most certainly be...

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Feb 25 9:58 AM, General News


Consumer Confidence Index Increased in January

The Conference Board Consumer Confidence Index increased in January, following a moderate increase in December. The Index now stands at 131.6 (1985=100), up from 128.2 (an upward revision) in December. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – increased from 170.5 to 175.3. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – increased from 100.0 last month to 102.5 this month.

“Consumer confidence increased in January, following a moderate advance in December, driven primarily by a more positive assessment of the current job market and...

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Jan 29 8:23 AM, General News




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