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Acosta Finds Grocery Delivery and Non-Traditional Grocery Channels are Gaining Popularity
With residents of the top 50 most populous cities comprising nearly 16 percent of the total U.S. population and city growth rates consistently topping those of suburban and rural areas, urban grocery shoppers are becoming an increasingly influential demographic.
Research released today in The Urban Grocery Shopper, the latest Hot Topic report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — provides insights into the grocery shopping world of city dwellers, which varies significantly from that of suburbanites and those living in rural areas.
"For urban grocery shoppers, crowded stores are the norm so convenience is a major priority," said Colin Stewart, Senior Vice President, Business Intelligence at Acosta. "City dwellers are more likely than...
Acosta Report Finds Multicultural Americans are Reshaping US Grocery
With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta expects multicultural shoppers will continue to have significant influence on the grocery shopping experience. Research released today in the first-ever Multicultural The Why? The Behind The Buy™ from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — provides insight into the preferences of U.S. Hispanic, African American and Asian American shoppers.
"The growing multicultural population will drastically impact the grocery industry, and we have already noticed key differences between ...
New Acosta Report Finds Nearly Half of Manufacturers Processed a Price Increase in 2018
Pricing Conundrum report explores rising costs in grocery industry, impact on pricing decisions and best practices for price increase acceptance
Grocery prices have steadily increased for the past five years, alongside a recent spike in manufacturing and transportation costs. At the same time, both manufacturers and retailers feel pressure to drive sales at the lowest possible prices in a very competitive marketplace where shoppers have a wide range of options on what, where and how to buy. These factors combined have created a “perfect storm” for manufacturers and retailers, forcing the two parties to work together to mitigate the negative impact of price increases. The Pricing Conundrum, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — investigates this topic and reveals...
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