$2.9 Trillion U.S. Consumer Retail Market is Set for Repositioning, Reports Circana
Consumer demand is declining across nearly every U.S. discretionary general merchandise and consumer packaged goods (CPG) industry, even as elevated prices recede from peak levels. At the Growth Summit 2023, presented by Circana, formerly IRI and The NPD Group, Don Unser and Marshal Cohen look below the surface of current retail performance in this $2.9 trillion market, exploring the possibilities for repositioning retail in the year ahead.
“Consumers have developed a different way of thinking about their purchases as their spending power deteriorated,” said Don Unser...
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