Record 158 Million Shoppers Expected During Super Saturday
More than 158 million consumers are expected to shop on the last Saturday before Christmas this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. This figure is approximately 10 million more than last year’s expected number of Super Saturday shoppers and the highest number since NRF first started tracking this data in 2016.
“Consumers have been shopping in record numbers this year, purchasing holiday items for friends and loved ones,” NRF President and CEO Matthew Shay said. “With Super Saturday falling eight days..."
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