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Real Pork Gets Real Results

Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.

Real Pork is about leading the conversation with consumers and growing its future.

Recognizing what’s real about pork helps the industry bust myths about pig production. It also conveys pig farmers’ commitment to sustainability and promotes the nutritional value and usability of pork.

Today’s Sustainability Grows Tomorrow’s Pork
More than ever, consumers are choosing food products that are both nutritious and sustainable. NPB’s mission is to...

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