Panera Targets Expansion in Urban Markets Driven by Portfolio of Digitally-Led Bakery-Cafe Formats
Panera Bread, a leader and innovator in the fast casual restaurant segment, today announced the opening of its updated urban store format in New York, the newest of several new formats targeted at more densely populated and non-traditional trade areas. With digital sales at Panera now representing 50% of total system sales, Panera now offers a portfolio of store formats designed to cater to the needs of an increasingly digital and off-premise guest. With more than 3 million average transactions each week from...
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