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NCBA Denounces Google Feature That Misrepresents Beef’s Environmental Impact

Today, the National Cattlemen’s Beef Association (NCBA) denounced Google’s decision to bias consumers against beef through their new sustainability search feature that provides inaccurate climate information on cattle production.

“Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s sustainability and value to the environment,” said NCBA President Don Schiefelbein, a Minnesota cattle producer. “Cattle producers have a demonstrated record of continuous improvement, which has led to the United States recording the lowest global greenhouse gas emissions from beef while contributing..."

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