Market Force Measures QSR Customer Loyalty in 2022
The Quick Serve and Fast Casual Restaurant industry had clear winners and losers over the past two tumultuous years, according to Market Force Information's 2022 Quick Serve Restaurant (QSR) / Fast Casual Study.
Market Force surveyed 5,173 consumers about their most recent restaurant experience to understand which brands are consumer favorites and why.
Preliminary data shows how 53 brands scored on Market Force's Customer Loyalty Index (CLI). The CLI score measures customer satisfaction and how likely customers are to recommend a brand.
Chick-Fil-A and In-N-Out came out on top...
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