Breakfast Was U.S. Restaurant Industry Bright Spot in August
QSR breakfast visits increased by 5% in August, 1% above the pre-pandemic traffic level
Breakfast was the most important meal of the day for the U.S. restaurant industry in August based on its visit growth, reports The NPD Group. Breakfast restaurant traffic grew by 4% in August compared to the same month a year ago and is now within 1% of recovering pre-pandemic traffic levels. Quick service restaurant (QSR) breakfast, representing 87% of restaurant breakfast traffic, increased visits by 5% in the month compared to a year ago...
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