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Technomic Study Reveals Shifts in Foodservice Operator’s Path to Purchase

Technomic's newly released The Buyer’s Journey in the New Digital World Multi Client Study uncovers foodservice operators’ paths to purchase as well as the roles traditional, social and digital media play both directly and indirectly into the buying journey.

“To better understand how buying patterns in the market are transforming, we launched a brand-new study surveying 500 operators, as well as conducting in-depth interviews with operators via bulletin boards and at the National Restaurant Association Show, to explore purchase drivers, the role of digital ordering platforms, traditional sales..."

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