This Week in Retail: Extreme Heat and its Impact on Protein Demand
This week in retail, we'll take a look at the widespread heat across most of the country and its impact on protein demand.
With excessive heat warnings currently in effect for more than 100 million people, consumers will be less likely to cook. This could potentially reduce retail meat sales, which normally slow around this time of year due to seasonal factors including a lack of major holidays following Independence Day until Labor Day.
While the extreme weather could have a negative near-term impact on meat sales, demand for pork and beef appears to be outperforming seasonal expectations...
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